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Advertising and New Media

Advertising

We represent clients involved in all aspects of advertising and marketing, including advertising and media placement agencies as well as promotional and entertainment companies. We advise clients with respect to unfair competition, false advertising, and regulatory matters, as well as copyright and trademark issues. Our attorneys provide guidance with respect to comparative advertising, prizes, giveaways or sweepstakes, labeling, claim substantiation and regulatory matters, including compliance with Federal Trade Commission, Federal Communications Commission, industry-specific, and other applicable rules and regulations. We assist our clients in navigating telemarketing, e-mail, and fax laws, and provide advice with respect to children's advertising, Internet advertising, and political advertising issues. We draft and negotiate agency and talent agreements and releases as well as sponsorship and endorsement deals. We license music and other proprietary rights, develop joint promotion agreements, and provide a myriad of related services to ensure our clients’ products and services comply with all applicable regulations before being presented to the public.

New Media, Internet & Technology

Our overall focus for our clients is on the protection and commercialization of their technology.  We are experienced in assisting our clients purchase, sell, develop, and license technology.  We counsel and advise early stage and growth-oriented technology owners and developers in licensing their proprietary technology, evaluating and negotiating development and joint venture agreements, and protecting their ownership rights.  Our attorneys' experience in this area includes:

  • Skilled in technology, software, and merchandise licensing, commercial transactions, and  Internet law
  • Advise clients on their rights to license, own, use, and protect proprietary technology,  intellectual property, and celebrity rights of publicity; prepare and negotiate agreements governing the license, development, manufacture, and sale of products containing proprietary technology, trademarks, celebrity likenesses, content, and digital rights
  • Counsel clients on internet law issues, including current legislation governing privacy rights, Federal Trade Commission (FTC) enforcement of the Children’s Online Privacy Protection Act (COPPA), and the CAN-SPAM Act; prepare and negotiate web hosting, development, subscription, and web-based license agreements, and internet user terms and privacy policies
  • Prepare and negotiate commercial manufacturing, supply, and procurement agreements
  • Counsel clients on consumer product warranties, owner manuals, and related materials for FTC compliance