Overview:

Partner Danica L. Mathes presented “The Business of Being Known: Legal Strategies for Navigating the Creator Economy” at the 36th Annual Entertainment Law Institute (ELI), co-sponsored by the University of Texas School of Law and the Texas Entertainment and Sports Law Section (TESLAW) of the State Bar of Texas.

Date/Location:

Friday, September 11, 2026

Austin, Texas
AT&T Conference Center

Event Details:

Mathes’ presentation, titled “The Business of Being Known: Legal Strategies for Navigating the Creator Economy,” discussed the practical, business and legal issues behind those flawless selfies and funny cat videos filling social media feeds that influencers, podcasters, student-athletes, thought leaders and other content creators need to consider to comply with evolving laws and protect themselves and their creative output. Covering everything from content, NIL and brand protection to business entities, contracts and advertising compliance, Mathes provided the legal roadmap every creator needs to navigate in the ever-changing digital world.

Learn more here.