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S. Roxanne Edwards

Roxanne Edwards assists companies in various areas of intellectual property law with an emphasis on all aspects of global brand development, protection, strategy, and enforcement. She provides support to companies’ legal, business, and marketing teams on intellectual property matters, and has served as primary trademark counsel for small and mid-size businesses, as well as Fortune 100 and multinational companies, in a wide range of industries, including restaurant and hospitality, entertainment, pharmaceuticals, software, manufacturing, and consumer goods.

Roxanne partners with clients in the development, clearance, acquisition, registration, and protection of trademarks and other intellectual property rights globally, and leads clients through the creation and implementation of policing and enforcement efforts, including:

  • Managing clients’ domestic and international trademark and intellectual property portfolios
  • Managing and resolving trademark, copyright, and domain name disputes, including U.S. and international trademark oppositions and cancellations, domain name disputes via Uniform Dispute Resolution Proceedings (UDRP), and social media enforcement
  • Developing and implementing measures to combat gray market and counterfeit products such as e-commerce and online marketplace takedowns, DMCA actions, and customs counseling and recordation
  • Drafting and negotiating intellectual property agreements, including licenses, co-existence agreements, co-branding agreements, settlement agreements, and assignments
  • Assisting clients with intellectual property issues in the context of corporate, M&A, and financing transactions

Roxanne also handles matters related to copyright, trade dress, and non-traditional trademarks, and counsels clients on intellectual property issues related to franchising, social media, e-commerce, and U.S. boycott and sanctions with foreign countries.


  • J.D., cum laude, Tulane University School of Law, 2000
  • M.A., with honors, Louisiana Tech University, 1997
  • B.S., Florida University, 1991


  • United States District Court for the Northern and Eastern Districts of Texas
Activities & Memberships
  • International Trademark Association (INTA)
    • Public Information Committee, Ideas and Innovations Subcommittee- 2020-2021
    • Public Information Committee, Designers Subcommittee- 2018-2019
    • Public Information Committee- 2016-2017
    • Roundtables Committee- 2007-2013
    • Law Firm Subcommittee- 2008-2009Intellectual Property Owners’ Associations (IPO)
  • International Trademark Law and Practice Committee, 2012-2013
    • Design Rights Committee, 2010-2011
    • Counterfeiting & Piracy Committee, 2008-2009
    • Trademark Office Practice (U.S.) Committee, 2005-2007
  • Other Memberships and Activities (past and present)
    • State Bar of Texas, Intellectual Property Section, Trademark Committee
    • Dallas Bar Association
    • Health Industry Council
    • Women’s Leadership Exchange
    • Women in IP
  • Named one of the “Best Lawyers in Dallas” by D Magazine, 2017-2018
  • “Enforcing Trademark Rights on Amazon and Other Online Marketplaces,” Texas Bar Advanced Intellectual Property Law Course, February 28, 2019.
  • “Trademark Registration in the U.S.: Tips, Tricks, and Fails,” International Trademark Association, Annual Meeting, Table Topic, May 2018.
  • “Brand/IP Enforcement and Online Marketplaces: How to Maneuver the Challenges,” International Trademark Association, Annual Meeting, Table Topic, May 2017.
  • “Protection and Enforcement of Trademarks in the Era of Social Media: Tips, Tricks, and #Fails,” International Trademark Association, Annual Meeting, Table Topic, May 2016.
  • “Trademarks in M&A and Corporate Transactions: What Diligence is Due?” International Trademark Association, Annual Meeting, Table Topic, May 2013 and May 2015.
  • “Fifty Shades of M&A: IP Due Diligence in M&A Transactions,” International Trademark Association U.S. Roundtable, September 2012.
  • “Brand Strategy- Expanding and Protecting Your Marks Globally”, Baker & McKenzie Client Webinar, February 2012.
  • “Restrictions on Intellectual Property: U.S. Trade Sanctions and Boycott Issues,” Baker & McKenzie’s North American Intellectual Property Practice Group, September 2007.
  • “Trademark Litigation,” International Trademark Association U.S. Roundtable, October 2006.
  • “Protecting Your Valuable Brand: An Instructional Tool for Marketers & Their Legal Counsel,” Triad Hospitals, Inc., Annual Marketing Conference, June 2005.