Danica is the advertising, entertainment and intellectual property leader creatives turn to for results. Some of the most well-known national and international brands and biggest names in entertainment regularly trust her with their creative assets and brand reputation. Danica’s grasp of complex IP and related issues has earned trust from her clients, praise from her peers and signature opportunities — including addressing SXSW attendees.
Danica is a branding and creativity attorney, and her practice focuses on intellectual property, entertainment, advertising and new media law. She helps clients protect and profit from their brands, products, services and talents.
Counseling individuals, entrepreneurs and Fortune 100 companies in a wide range of industries, Danica handles legal strategies for all aspects of brand protection, licensing, advertising and promotions compliance, branded entertainment initiatives, sponsorship and endorsement deals, broadcast and merchandising rights, privacy compliance, sweepstakes and contests, as well as internet, e-commerce, software and other interactive and social media matters and related issues.
Danica is adept at handling traditional and emerging intellectual property, advertising and media matters, including:
- Assisting in the development, acquisition, use, prosecution, protection, registration, clearance, licensing and sale of proprietary products and services, brand management and exploitation of ancillary and related rights.
- Managing United States and international intellectual property portfolios, including trademarks, copyrights, patents, trade secrets, domain names, licenses and agreements.
- Protecting intellectual property rights, including handling trademark infringement, copyright infringement, misappropriation and other enforcement actions.
- Analyzing and consulting on advertising and trade issues, including media, advertising and marketing agreements; trade regulation compliance; telemarketing, fax and email spam law compliance; sweepstakes, contests and other promotions; influencer marketing; Name, Image & Likeness (NIL) regulations and licensing; and branded entertainment initiatives.
Working with a wide variety of sports and entertainment organizations, as well as individual artists and athletes, Danica represents and counsels clients in various arenas of the entertainment industry, including music (established and developing recording artists and producers, musicians, managers, record labels and publishers), film (production companies, producers, directors, actors and screenwriters), television, radio, theatre, visual arts, literary publishing (authors, publishers and agents), amateur and professional athletes and sports teams (golfers; football, basketball and baseball players; boxers; U.S. Olympians; college athletes; coaches; league franchises; broadcasters; sponsors and promoters), and podcast personalities, producers and studios, in addition to traditional and interactive media outlets.
Danica frequently handles matters for national and international fashion, cosmetics, toy, food, beverage, alcohol and other consumer product companies, manufacturers and retailers, movie theatres, restaurants and hotels. She also advises creators of new media and emerging technology in the development and licensing of innovative software, mobile apps and games, and web-based platforms.